Thursday, August 21, 2014
Super Bowl advertisements have become a national pastime unto themselves, and Associate Professor of Marketing Bruce Robertson says that trend can be traced to two concurrent developments in the late 1970s: the availability of cable television and the National Football League's rise to prominence. Read the full SF State story.
Related Coverage:
Assistant Professor of Marketing Bruce Robertson discusses how the Super Bowl became the most important event of the year for advertisers. KGO-TV 01/27/2013